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Automotive Crafts, Hobbies & Gifts Department Stores Electronics & Wearables Fashion Food & Drink Health & Beauty Home & Garden Online Services & Software Sports & Outdoors Subscription Boxes Toys, Kids & Baby Travel & Events Reviews Forums Coupons Similar Sites Comparisons Website Review & Ratings + Coupons is an upscale online baby store which provides the best products in the industry. Giggle offers a variety of baby essentials in every category you can imagine such as clothing, bathing, feeding, nursery furniture and decor, gear such as carseats, highchairs and strollers, potty products, health and safety, gifts, keepsakes, basic essentials, nursing and feeding. Giggle is a unique baby product store in that they collect the best of the best from various manufacturers and stores, rather than carrying all available products from each brand. They have specific criteria the products much meet including being compact, low maintenance, time saving, high quality, affordable, and made with allergy-free and non-toxic materials. is a colorful, fun and interactive website appropriate and suitable for a baby product store. 

The following brands are just some of the brands offered at

  • Avent
  • Baby Bjorn
  • Bugaboo
  • Graco
  • Boppy
  • Cloud B
  • JJ Cole
  • Dwell Studio
  • Zotano What makes it different?
  • Gear Guides are available for shopping quickly for what you want which include nursery, feeding, bathing and on-the-go gear like carseats and strollers. 
  • Order tracking is available through their site to find out when and if your item is shipped as well as a tracking number for the UPS website to track your orders there.
  • Free shipping is available for orders over $75 and gift wrapping is always free of charge. 
  • Giggle always lists up-to-date information about the most recent product recalls which helps consumers for safety purposes.
  • There are many ways to shop including by age, category, gift, occasion, through their gift finder, gear guides and baby registries.
  • Giggle offers a free baby resigtry app for smart phones like Android and iPhones as well as an interactive and user-friendly baby registry through their website.
  • Giggle requires their products follow certain criteria and each item on their website includes symbols which represent what criteria it follows such as being environmentally conscious, following safety standards, multi-stage, compact, time-saving, low-maintenance, allergy-free, non-toxic materials and high-quality. vs. primary competitors (sites similar to is one of Giggle's largest competitors as they offer much of the same baby products including clothing, gear, nursery furniture, bath and potty, and health and safety products for babies of any age. Unlike Giggle, BuyBuyBaby allows you to browse their products by brand which is helpful for consumers who are committed to a specific brand of carseats, strollers or furniture. Another advantage to BuyBuyBaby is that they have lower prices overall when sales or discounts are not considered and they also provide more unique categories to shop from such as by activity, occasion or season. However, BuyBuyBaby provide less product guides and resources for finding gifts for a baby or expecting mother and less of a selection than Giggle. Their store also only offers free shipping on select items, primarily not those which are heavy, while Giggle offers free shipping to all orders over $75 regardless of the type of items.

Another leading rival of Giggle is As part of Toys 'R Us, Babies 'R Us provides a plethora of baby products and supplies as well as items for the expectant mother such as maternity clothing, maternity bras and other accessories like breast pumps and baby monitors. Unlike Giggle however, Babies 'R Us has less extra services and resources aside from the typical baby registry and baby guides. They also tend to be more expensive with related products. Babies 'R Us allows you to shop by brand like BuyBuyBaby and they offer substantially more brands than Giggle. Babies 'R Us also has more products on clearance which often make their prices much less than Giggle. Pricing & packages

Overall, the pricing on tends to be less expensive than that of their competitors especially when you consider the original price, not the discounted price. For instance, a simple white crib at Giggle runs about $200 while the same type of crib will be up to $250 or more at Babies 'R Us or BuyBuyBaby. The pricing also depends on the type of product though, since some of Giggle's products are a little pricier than other stores such as their Graco Snugride carseat which is $170 while the same exact carseat is only $130 at Babies 'R Us on sale; but the price is almost identical as the one at BuyBuyBaby. Giggle's products that typiclaly are offered at lower prices than other stores are the baby clothing, accessories and home decor items. If you are looking to save money while shopping at Giggle, be sure to check their clearance sales which exist almost daily for a variety of different items. Product images & screenshots Coupons
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Customer reviews and feedback for as well as their brick-and-mortar stores are positive and the store is generally recommended to others. Previous customers of Giggle rave not only about their pricing and product quality, but at the ease of using their online store and how quickly their item was shipped. According to some reviewers and raters of, the company has a reputation for excellent customer service.

Many reviews are from customers who visited the store such as the following rave review from Sarah W. who visited the store in SoHo, New York. "Stumbling around we came upon this store. This is one of the cutest baby stores I have ever seen. They have everything from clothing, toys, skincare, furniture, etc. It's not gigantic, just large enough with a choice selection."'s website also has a list of reviews from previous customers about specific products and the company overall. An anonymous reviewer rated the Graco SnugRide Platinum Carseat with 4 out of 5 stars, noting "We have this car seat and its lasted through two kids. Its great, easy to wash and comfortable for the kids."

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Ranked #6 in

Great cover for moms.. you got buzzed

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Get FREE SHIPPING over $75 @
Get Free Shipping on orders over $75 @
Get 15% off Swaddles @
Get Free Zen Yoga Newborn Nest with order of Zen Stroller @
Get 15% Off $50+ Toy Order @
Get 20% Off All Orders @
Get Free Shipping on Orders Over $75 @
Get 10% off on Manhattan Toys @
Get Free Gift Wrap @
Get Free Gift Wrap @